Cleansing: The Foundation of Every Skincare Routine

Cleansing is the first and arguably most essential step in any skincare regimen. It preps your skin for the rest of your products, removes dirt, oil, sunscreen, and makeup, and sets the tone—literally—for your skin’s health. So, when your cleanser isn’t doing its job, you might start noticing a range of frustrating skin issues: breakouts, dryness, dullness, or even increased sensitivity. If your skin isn’t looking or feeling its best despite using a cleanser daily, chances are it’s not the right cleanser—or you may not be using it correctly. Here are five common reasons why your cleanser might not be delivering the results you’re hoping for.

1. You’re Using the Wrong Type of Cleanser for Your Skin

The biggest mistake most people make? Using a cleanser that doesn’t match their skin type. If you have dry or sensitive skin and you’re using a foaming gel loaded with sulfates, you’re likely stripping your skin of its natural moisture. On the other hand, if you have oily or acne-prone skin and you’re relying on a creamy, ultra-rich cleanser, it may leave residue behind and contribute to clogged pores. Your skin type should always dictate your cleanser. Gel cleansers tend to work best for oily and acne-prone skin, cream or lotion cleansers for dry and sensitive skin, and balancing cleansers (often foam-free) for combination skin. Choosing a formula that supports your skin’s unique needs can make all the difference.

2. Your Cleanser Is Too Harsh (or Too Gentle)

A cleanser that’s too harsh can strip the skin of its natural oils, disrupt your skin barrier, and lead to irritation, breakouts, or even excessive oil production as your skin tries to compensate. This is especially true for formulas with sulfates, alcohols, or heavy fragrance. On the flip side, using an ultra-mild cleanser that doesn’t effectively remove dirt, oil, or makeup can leave residue behind—leading to congestion and dullness. The key is balance: a cleanser should clean without over-drying, and it should leave your skin feeling fresh—not tight or greasy.

3. You’re Not Cleansing Long Enough (or Properly)

Most people rush through their cleansing routine, but how you use your cleanser matters just as much as the product itself. Splashing water on your face and rinsing off in 10 seconds won’t do the trick. You need to massage the cleanser into your skin for at least 30 to 60 seconds, using gentle circular motions. This not only allows the ingredients to work but also boosts circulation and helps lift away debris more effectively. And always remember: wash your hands first, use lukewarm water (not hot), and rinse thoroughly. Incomplete rinsing can leave a film that may clog pores or irritate your skin.

4. You’re Not Removing Makeup or Sunscreen First

Many cleansers—especially gentle or hydrating ones—aren’t formulated to fully break down stubborn makeup, waterproof mascara, or long-wear sunscreen. If you’re not doing a proper double cleanse (using an oil-based cleanser or micellar water first), these products might remain on your skin, causing clogged pores, breakouts, or dullness over time. A good pre-cleanse step helps ensure your main cleanser can get down to business—actually cleansing your skin, not just removing surface buildup. This is especially important if you wear SPF daily (which you should!).

5. Your Cleanser’s pH Is Off Balance

Your skin has a natural pH of around 4.5 to 5.5—slightly acidic. Many traditional cleansers (especially soap-based or high-foam types) have a higher, alkaline pH, which can disrupt your skin’s acid mantle. This barrier protects against bacteria, pollutants, and moisture loss. When it’s compromised, you’re more prone to irritation, acne, and dryness. A pH-balanced cleanser maintains your skin’s natural equilibrium and helps protect its barrier, making it a smarter long-term choice—especially for sensitive or acne-prone skin.

Final Thoughts: Small Adjustments, Big Results

If your skin has been acting up and you suspect your cleanser is to blame, don’t worry—it’s a fixable problem. Cleansing may seem simple, but the wrong formula or approach can do more harm than good. Take the time to understand your skin’s needs, choose the right type of cleanser, and use it correctly. A few tweaks to your cleansing routine could unlock the glow, clarity, and calm you’ve been looking for. Remember: skincare success starts with a clean (and happy) face.